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The Principles of Marketing 17th Edition is designed to address the requirements of Principles of Marketing courses, offering a comprehensive and innovative approach towards creating value through customer connections and engagement. In today's fast-changing digital and social marketplace, marketers need to focus on building meaningful relationships with consumers. The book has been thoroughly revised to incorporate the latest trends impacting contemporary marketing, featuring real-life stories of companies leveraging digital technologies to enhance customer engagement and brand experiences. Additionally, the option of MyLab™ Marketing provides an online program for students to practice, test their understanding, and improve their results.

• Title: Principles of Marketing 17th Edition
• Format: Paperback
• Publisher: Pearson
• Language: English
• Edition: 17th Edition
• ISBN-10: 013449251X
• ISBN-13: 978-0134492513

• Innovative customer-value framework
• Real-life stories illustrating digital marketing trends
• Option for MyLab™ Marketing online program

• Ideal for students enrolled in Principles of Marketing courses
• Suitable for individuals seeking to understand value creation and customer relationships in marketing
• Beneficial for instructors looking for a comprehensive resource for teaching marketing concepts

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• The book effectively presents marketing concepts within the context of customer value, making it engaging and relevant for students.
• The incorporation of real-life stories and examples adds practical insights into the application of digital marketing trends.
• The option for MyLab™ Marketing provides a valuable online tool for students to enhance their understanding and performance.

• Price varies based on the edition and package options; customers should explore different vendors for the best deals.
• Considering the comprehensive content and the potential improvement offered by MyLab™ Marketing, the product provides good value for money.

• Check for package deals including the physical text and MyLab Marketing for potential cost savings.
• Consider exploring different vendors to find the most competitive pricing.
• Instructors should ensure that they have the correct package ISBN and Course ID for MyLab Marketing if they wish to integrate it into their course.

The Principles of Marketing 17th Edition offers a cutting-edge approach to understanding and practicing modern marketing principles. With its customer-value framework, real-life stories of digital marketing trends, and the option for MyLab™ Marketing, it is an invaluable resource for students and instructors alike.