Lattafa Perfumes — Arabian Luxury, Accessible to Everyone
Welcome to the official Lattafa brand store on Ubuy Oman. Whether you are searching for a rich oriental oud fragrance steeped in Arabian heritage, a modern gourmand EDP that has taken TikTok by storm, a classic unisex composition for daily wear, or a concentrated attar oil crafted from traditional ingredients — Lattafa delivers world-class perfumery at prices that make genuine luxury accessible to everyone.
Trusted by millions of customers across over 120 countries, Lattafa is one of the fastest-growing fragrance houses in the Middle East and globally. Browse the complete Lattafa collection on Ubuy and get your favourite fragrance delivered right to your doorstep in Oman.
About Lattafa — A UAE Fragrance House Built on Heritage
Lattafa Perfumes was founded in 1980 by Sheikh Shahid Ahmad and co-founder Shoaib Iqbal, driven by a vision to craft exquisite, high-quality fragrances tailored for the discerning tastes of the Middle East. What began as a humble startup blossomed into a distinguished company esteemed for its exports across key GCC countries. In 1992, Lattafa broadened its horizons beyond the region, aiming to cater to fragrance enthusiasts worldwide.
The founder's story begins with a recognition that the world was fixated on French fragrances, while the rich tradition of Arabic perfumery was being overlooked. Lattafa was built to change that — creating a product line that bridged oriental and occidental influences, catering not just to Middle Eastern and African markets but increasingly to European and American audiences who were discovering a deep fascination with Arabic scents.
Explore the Complete Lattafa Fragrance Collection on Ubuy Oman
Lattafa creates a wide range of fragrances for men, women, and unisex users, focusing on powerful scent notes such as oud, amber, musk, vanilla, and spice — ingredients popular in Middle Eastern perfumery, known for deep and long-lasting fragrance profiles. Here is a full overview of what you can find:
1. Lattafa Oriental & Oud Fragrances
The heartland of the Lattafa catalogue. These are the compositions that carry the deepest connection to Arabian perfumery tradition — smoky, resinous, and built on aged oud, amber, and spice accords that project boldly and evolve beautifully over hours on skin.
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Rich oud-forward compositions with saffron, amber, and incense
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Long-lasting oriental bases built on frankincense, myrrh, and sandalwood
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Ideal for formal occasions, evenings, and gifting
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Includes the acclaimed Bade'e Al Oud collection, Raghba, and Asad
2. Lattafa Gourmand & Sweet Fragrances
The collection that took the global fragrance community by surprise. Warm, enveloping fragrances that evoke spices, wood, and indulgence — Lattafa's gourmand line delivers a high-end olfactory experience at a fraction of the price of niche competitors. App Store
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Spicy-sweet compositions built on cinnamon, vanilla, praline, and dates
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Khamrah and Khamrah Qahwa — the most viral Arabic fragrances of the last decade
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Suitable for cool weather, evening wear, and date nights
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Impressive 6–12 hour longevity on skin; fabric retention even longer
3. Lattafa Floral & Women's Fragrances
Elegant, wearable florals crafted with the same quality philosophy as the rest of the Lattafa range — but in lighter, more versatile compositions suitable for everyday wear.
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Fresh and romantic floral-oriental blends
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The Yara collection: one of Lattafa's most loved women's fragrance families
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Soft musks and florals that layer beautifully
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Available in multiple concentrations and sizes
4. Lattafa Attar & Perfume Oils (CPO)
For those who prefer the traditional oil-based fragrance experience, Lattafa offers a dedicated Attar range — concentrated perfume oils (CPO) applied directly to the skin without alcohol.
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Alcohol-free and skin-friendly — ideal for sensitive users
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Concentrated formula with exceptional longevity on pulse points
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Traditional Arabian application method; a conversation-starter in its own right
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Attar has grown into a commodity that commands a sense of prestige among customers globally, lending a sense of mystery and confidence to its wearer
5. Lattafa Pride — The Premium Collection
Lattafa's elevated tier. The Lattafa Pride line features more complex, premium compositions — such as Natural Oud, which opens with saffron, red fruits, and nutmeg before revealing a heart of rose and jasmine and settling into a deep base of oud, cedar, benzoin, and amber.
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Higher fragrance oil concentration for superior performance
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More complex, multi-layered compositions
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Premium presentation and bottle design
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Positioned alongside niche-tier fragrances globally in price-to-quality comparison
6. Lattafa Unisex & Everyday Fragrances
Not every occasion calls for a statement. This range covers the lighter, more versatile compositions that work across seasons, genders, and settings.
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Fresh aquatic and clean compositions for warm weather
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Versatile unisex EDPs suitable for office, travel, and daily wear
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Accessible price points for building a full fragrance wardrobe
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Includes Qaed Al Fursan, Guidance-style compositions, and newer releases like Atlas
Why Buy Lattafa Perfumes from Ubuy Oman?
Shopping Lattafa on Ubuy Oman gives you a distinct advantage over local retail:
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Authentic Lattafa products — every fragrance verified genuine and sourced from certified international suppliers
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Wide selection — access hundreds of Lattafa fragrances and editions not available in local Omani stores
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Competitive pricing — international prices with no middleman markup
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Fast delivery to Muscat, Salalah, Sohar, Nizwa, Sur, Ibri, Barka, and all major cities across Oman
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Secure, easy payment options accepted at checkout
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Dedicated customer support for returns, replacements, and queries in your preferred language
Ubuy is the trusted cross-border shopping destination for millions of shoppers in Oman, and Lattafa is one of the most purchased fragrance brands on the platform.
Lattafa vs Other Arabian Perfume Brands — How Does It Compare?
Shoppers often compare Lattafa with brands like Ajmal, Rasasi, Swiss Arabian, and Al Haramain. Here is how Lattafa stands out in the affordable-to-mid-range Arabian fragrance segment:
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Price-to-performance ratio: Lattafa consistently offers richer, longer-lasting compositions at prices far below traditional niche competitors — often delivering comparable olfactory quality to fragrances priced five to ten times higher.
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Variety: With 377+ fragrances spanning oud, gourmand, floral, aquatic, and attar categories, Lattafa's range is unmatched at its price tier.
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Global credibility: Lattafa is one of the quickest-growing Arabic perfume brands globally, recognised for being budget-friendly while offering an excellent variety of fragrances.
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Perfumer collaborations: Unlike many brands in the same segment, Lattafa works with internationally trained perfumers — including names like Jordi Fernández and Quentin Bisch — to create fragrances that are genuinely composed, not simply assembled.
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Social proof: No other Arabian perfume brand has generated the social media momentum of Lattafa's Khamrah. That level of organic, global word-of-mouth reflects genuine quality — not just clever marketing.
Most Popular Lattafa Fragrances to Shop on Ubuy Oman
These are among the most searched and best-selling Lattafa fragrances by customers in Oman and the wider GCC:
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Khamrah — Iconic spicy-gourmand EDP; TikTok's most viral Arabic fragrance; warm cinnamon, vanilla, and amber base; best for cool weather and evenings
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Khamrah Qahwa — The coffee-accented sibling of Khamrah; darker, more complex; cinnamon, cardamom, praline, coffee, and vanilla
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Qaed Al Fursan — Fruity-oriental crowd-pleaser; fresh pineapple opening with woody saffron base; all-season versatility
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Asad — Warm, spicy-woody EDP; cinnamon, nutmeg, and saffron opening with a rich amber and vanilla base; ideal for men seeking an all-rounder
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Yara — Soft feminine floral; great longevity and sillage; beloved across all age groups; available in multiple variants including Yara Elixir
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Raghba — Deep oriental vanilla with oud and sandalwood; a traditional Arabian composition with remarkable longevity
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Bade'e Al Oud — Honor & Glory — Bold, masculine, luxurious oud composition; strong sillage and all-day longevity
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Lattafa Pride — Natural Oud — Premium tier; complex saffron, rose, and oud; positioned against niche fragrances globally
Availability of specific fragrances may vary. Browse the full Lattafa collection on Ubuy Oman to see current stock and pricing.
How to Get the Best from Your Lattafa Fragrance
Follow these simple tips to maximise the performance and longevity of your Lattafa EDP or attar:
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Apply to pulse points — inner wrists, base of the throat, and behind the ears — where body heat activates and amplifies the fragrance
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Apply to moisturised skin; hydrated skin holds fragrance significantly longer than dry skin
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For attar/CPO, apply a small amount directly to pulse points — a little goes a very long way
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For heavier oriental and oud compositions, two sprays is almost always sufficient; three is a statement
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Apply to fabric (inner collar, shirt cuffs) for extended longevity throughout the day
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Store bottles upright, away from direct sunlight and heat — a cool, dark shelf or drawer is ideal
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Avoid rubbing the wrists together after spraying; this breaks down the top notes and flattens the opening